Marketing

need intro text

Read More

Many factors contribute to Blue Space quality and protection which is directly linked within the system to other variables through BS accessibility and use.

Read More

Facilities and Maintenance relates to what facilities are available and they are managed.

Read More

Blue Spaces Safety is directly linked to policy enforcement, quality and protection, facilities and management and use and accessibility.

Read More

Blue Space Use and accessibility is central to the Blue Space map, contributing to the health of the Blue Space but also its users.

Read More

Marketing of Blue Spaces is an important contributor to our economy and can have both positive and negative impacts on Blue Space quality. “BS pro-business focus and marketing”, which prioritizes commercial exploitation of Blue Spaces, requires more “facilities & maintenance” i.e. toilets, showers and parking, which strengthens this focus. Both variables form a powerful reinforcing Loop. Facilities and management connect commercial aspects with the central theme of use and accessibility.

The rise in the acuteness of “Blue Space issues” diminishes people’s appreciation of blue spaces, thus deteriorating awareness and interest in addressing true causes of these issues. Blue Space appreciation stimulates “marketing activities”, which in turn boosts “BS pro-business focus”, in contrast to conservationist measures aimed at keeping nature intact and protecting the ecosystem for future generations.  Commercial activities may result in a pro-recreational focus on Blue Spaces and overcrowding of blue spaces which contributes to Blue Space issues.